Marketing Channel: By definition, it is the mediums by which a product or service is being distributed or promoted. Social Media, Email Marketing, Ads, Website, Blog, SEO, Content Marketing, Affiliate Marketing, Influencer Marketing etc are the channel in digital marketing.
Content Marketing: A form of marketing which focuses on creating, publishing and distributing content. Articles, Videos, Images, Audio etc are considered as content.
Email Marketing: It is the way of promoting products and services via email. It is one of the cheapest and most effective way of marketing. Unfortunately, most of the marketers don’t understand its potential. This is one of the marketing methods requires a lot of efforts and patience.
Search Engine: Search Engine or SE is a system software which helps users find the information they are looking for. Google and Microsoft Bing are the examples of Search Engine.
Search Engine Marketing: SEM is the marketing activities which are done for higher ranking in the Search Engine Result. It mainly involves Pay Per Click (you pay when someone clicks on your link).
Marketing Funnel: The customer’s journey from knowing your brand to making a transaction. It is based on AIDA model which stands for Awareness Interest Desire Action.
Social Media Marketing: The promotion of a product or service through different social media channels are considered as Social Media Marketing. Facebook, Instagram, Twitter, LinkedIn, Quora, Reddit, Discord etc are the top social media platform in the world. It is also known as SMM.
Paid Advertising: It is the modern way of advertisement where you pay for a pre-defined event. Google ads and Facebook ads are the most popular in digital marketing. It is also known as Pay Per Click.
User Interface: User Interface or UI is how visually appealing your website or application is. It is one of the critical aspect of your website application along with UX.
Sitemap: It is the map of your website. It helps Google crawl your website and plays a major role in your website SEO.
Analytics: A Website or Web Analytics is a software which used to track the website visitors and monitor their activities. It helps you make informed decisions.
Integrated Digital Marketing: Integrated Digital Marketing is the process of Marketing where each marketing channel complements the other to get the maximum result.
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